The multi-billion-pound supplement industry searching for the Elixir of Youth

The multi-billion-pound supplement industry searching for the Elixir of Youth

Miller & Everton might sound like a middling provincial law firm, but in reality it’s a high-end health and personal training business on Harley Street, founded by nutritionist Rick Miller and trainer Jack Everton. Clients can choose from a range of services, including the Executive Package, which is for “gentlemen who are fully invested in the journey and expect nothing less than the absolute best.” It comprises, among other things, a year’s worth of personal training and nutrition, monthly monitoring, DEXA bone density scans, and daily health and performance metric tracking.

“Our client is, from a personality perspective, quite likely to be a type A person looking to maximise their health and ability,” says Everton. “Lawyers, accountants, all the way up to C-suite executive gentlemen around the age of 45 to 55, at the pinnacle of their careers, who are really focused on optimising health and ability.”

Along with more conventional approaches such as strength training and detailed bloodwork, the Miller & Everton manifesto involves something called quantum biology, an emerging field of science. “We take a different stance on supplementation,” says Everton, “because we’re very big on sunlight and your light environment, as opposed to solely focusing on food. In the morning, you need UV light to build melatonin, so getting outside first thing is essential.”

There’s also talk about non-native EMFs – electromagnetic fields (things like wi-fi and Bluetooth.) “They’ve been found to basically cause a low-grade stress response,” says Everton. “A lot of our clients are based in central London, so they’re feeling more stress in that environment, meaning that supplementations such as magnesium may be useful to them.”

“I think in some ways, men today are starving for these things,” says Rick Miller, who has joined our call. “They’re trying a lot of strategies, and they’re not necessarily getting the benefits. They’re very educated, but they’re still, you know, in the same place. We like to think that we bring a refreshing perspective. If you simplify things, a lot of stuff starts to improve.” According to the World Health Organisation, while reported effects of exposure to EMFs include headaches, anxiety, depression, nausea, fatigue, loss of libido and even suicide, there isn’t concrete scientific evidence to support the link between symptoms and cause.

A fortnight after my first visit, I’m back in Dr Mehta’s office at the Mayo Clinic. He adjusts his Hermès tie, examining my test results on a boxy desktop, the single window facing out towards that same grey tower block. “This is interesting,” he says, looking at a seemingly indecipherable cluster of numbers on the screen. “I can tell from your results that you’re slightly deficient in vitamin D, so I’d recommend a supplement for that, but you’re slightly over in vitamin A, which is probably from the multivitamin you’ve been taking. This is why blood tests are so important: we can really see where you’re under and where you’re over, and work from there. There’s so much information to be found in them.”

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