By May 15, 2024
UPDATE
The redesigned iPad Air
and new iPad Pro are available today
Beginning today, the redesigned iPad Air and new iPad Pro, both powered by Apple silicon, are now available. Offered in two sizes for the first time, the new iPad Air with the M2 chip is more powerful and versatile than ever with phenomenal performance, a landscape front camera, and faster Wi-Fi. The groundbreaking new iPad Pro takes a huge leap forward with the new Ultra Retina XDR display and next-level performance of the new M4 chip — all in an incredibly thin and light design that makes it the thinnest Apple product ever. iPad Air and iPad Pro are also powerful devices for artificial intelligence with their combination of a faster CPU, advanced GPU, integrated Neural Engine, unified memory architecture, and intelligent features in iPadOS. Additionally, the versatility and capabilities of iPad Air and iPad Pro are enhanced with all-new accessories. Both devices support Apple Pencil Pro and the all-new thinner and lighter Magic Keyboard. The new Smart Folio for iPad Air and Smart Folio for iPad Pro are also available in colors that complement the finishes of their respective iPad models.
The new iPad Air and iPad Pro join Apple’s most powerful, versatile, and simple iPad lineup yet. The 11-inch iPad Air still starts at just $599, while the 13-inch iPad Air is a fantastic value at just $799 and available in new blue and purple finishes, along with starlight and space gray. The new 11-inch iPad Pro starts at $999, while the 13-inch model starts at $1,299, and both come in two gorgeous finishes: silver and space black.
Redesigned 11-inch and All-New 13-inch iPad Air
For students, content creators, small businesses, and more, iPad Air delivers exceptional performance, portability, and versatility, all at an affordable price. iPad Air is now offered in a redesigned 11-inch and all-new 13-inch model. It features a brilliant Liquid Retina display, even more performance with M2, and is a powerful device for AI. The 11-inch model provides incredible portability, and the 13-inch model offers users who prefer a larger display more room to work, learn, and play. The front-facing Ultra Wide 12MP camera with Center Stage is now located along the landscape edge of iPad Air, making it perfect for video calls. It also has Wi-Fi 6E and super-fast 5G in cellular models, so users can stay connected on the go. College students and educators can save on the new iPad Air with year-round eduction pricing starting at $549 for the 11-inch model, and $749 for the 13-inch model, exclusively available in stores and online.
Groundbreaking iPad Pro
The new thin and light iPad Pro comes in two sizes: an expansive 13-inch model and a super-portable 11-inch model. Both sizes feature the world’s most advanced display — a new breakthrough Ultra Retina XDR display with state-of-the-art tandem OLED technology — providing a remarkable visual experience. The new iPad Pro is made possible with the new M4 chip, the next generation of Apple silicon, which delivers a huge leap in performance and capabilities with an entirely new display engine to enable the precision, color, and brightness of the Ultra Retina XDR display. With a new CPU, a next-generation GPU that builds upon the GPU architecture debuted on M3, and the most powerful Neural Engine yet, the new iPad Pro is a powerhouse for AI.1 In fact, the Neural Engine in M4 is more powerful than any neural processing unit in any AI PC today. The 12MP back camera captures vibrant Smart HDR images and video with even better color, improved textures, and detail in low light. It also now offers a new adaptive True Tone flash that makes document scanning on the new iPad Pro better than ever.
Versatile New Accessories
The iPad Air and iPad Pro experiences are better than ever with all-new accessories. With advanced features like barrel roll, haptic feedback, and squeeze, Apple Pencil Pro allows users to bring their ideas to life in entirely new ways, and developers can also create their own custom interactions. Apple Pencil Pro also brings support for Find My for the first time to Apple Pencil, helping users locate Apple Pencil Pro if misplaced. It pairs, charges, and is stored on the side of the new iPad Air and iPad Pro through a new magnetic interface. iPad Air and iPad Pro also support Apple Pencil (USB-C), ideal for note taking, sketching, annotating, journaling, and more, at an incredible value.
With the new lineup, each iPad model now has two great Apple Pencil options. The new iPad Air and iPad Pro work with the most advanced Apple Pencil Pro and affordable Apple Pencil (USB-C). iPad mini supports Apple Pencil (2nd generation) and Apple Pencil (USB-C), and iPad (10th generation) works with Apple Pencil (1st generation) and Apple Pencil (USB-C).
The all-new thinner and lighter Magic Keyboard for iPad Pro includes a function row for quick access to convenient features like screen brightness, and a gorgeous aluminum palm rest and larger trackpad that’s even more responsive with haptic feedback — so the entire experience feels just like using MacBook.
Both the new Smart Folio for iPad Pro and the new Smart Folio for iPad Air attach magnetically and support multiple viewing angles for greater flexibility. Smart Folio for iPad Pro is available in black, white, and denim, and Smart Folio for iPad Air comes in charcoal gray, light violet, denim, and sage — complementing the finishes of the new iPad Pro and iPad Air respectively.
Apple Retail Services
Apple Specialists are available to help with customers’ shopping needs in-store, online, and in the Apple Store app. Whether they’re looking for assistance in choosing the right product, learning about monthly financing options, trading in eligible devices, or transferring and setting up a new device, customers receive best-in-class support from Apple’s highly skilled retail team members.
- Give the summer an upgrade: With Apple Trade In, iPad users can receive a credit for their current device and apply it toward a new one, as well as take advantage of financing options through Apple Card Monthly Installments.2
- Savings for students: Available exclusively in Apple Retail, students can save with year-round education pricing starting at $549 for the redesigned iPad Air, and at $119 for Apple Pencil Pro. They can also get three months free of Apple Music and Apple TV+, and the student price of just $5.99 for both services after the free trial ends.
- Shop with a Specialist: Customers can browse the latest Apple lineup, explore new features, and learn about all the ways to save on iPad through a Shop with a Specialist session at their local Apple Store, or right from the comfort of their homes through chat, phone, or one-way video on the Apple Store online.
- Express a unique style: Customers shopping on apple.com or in the Apple Store app can customize their iPad and Apple Pencil with free engraving using a mix of emoji, names, initials, and numbers.
- Fast, free delivery and pickup: Customers shopping online can choose to pick up their products at an Apple Store location or opt for delivery, with free next-day and two-hour courier delivery available in many locations.
- Personalized setup: Apple Specialists in-store and online are ready to support with a seamless setup experience, help with safe and secure data transfer, find new apps to support organization and creativity, or prep iPad for peak performance at school or the office.
- Today at Apple: Customers can join sessions to learn, explore, and go further with their iPad. Through Group Booking, schools and community groups can join in on the fun together any day or time, and at any Apple Store location of their choosing.
Pricing and Availability
- The new 11-inch and 13-inch iPad Air will be available in blue, purple, starlight, and space gray, with 128GB, 256GB, 512GB, and 1TB configurations. The 11-inch iPad Air starts at $599 (U.S.) for the Wi-Fi model, and $749 (U.S.) for the Wi-Fi + Cellular model. The 13-inch iPad Air starts at $799 (U.S.) for the Wi-Fi model, and $949 (U.S.) for the Wi-Fi + Cellular model.
- The new 11-inch and 13-inch iPad Pro are available in silver and space black finishes in 256GB, 512GB, 1TB, and 2TB configurations. The 11-inch iPad Pro starts at $999 (U.S.) for the Wi-Fi model, and $1,199 (U.S.) for the Wi-Fi + Cellular model. The 13-inch iPad Pro starts at $1,299 (U.S.) for the Wi-Fi model, and $1,499 (U.S.) for the Wi-Fi + Cellular model. Additional technical specifications, including nano-texture glass options, are available at apple.com/store.
- For education, the new 11-inch iPad Air starts at $549 (U.S.), and the 13-inch model starts at $749 (U.S.). The new 11-inch iPad Pro starts at $899 (U.S.), and the 13-inch iPad Pro starts at $1,199 (U.S.). Education pricing is available to current and newly accepted college students and their parents, as well as faculty, staff, and home-teachers of all grade levels. For more information, visit apple.com/us-hed/shop.
- The new Apple Pencil Pro is compatible with the new iPad Air and iPad Pro. It is available for $129 (U.S.), and $119 (U.S.) for education. Apple Pencil (USB-C), compatible with iPad Air and iPad Pro, is available for $79 (U.S.), and $69 (U.S.) for education.
- The new Magic Keyboard for iPad Pro is available in black and white finishes. The new 11-inch Magic Keyboard is available for $299 (U.S.), and the new 13-inch Magic Keyboard is available for $349 (U.S.), with layouts for over 30 languages. For education, the 11-inch Magic Keyboard is available for $279 (U.S.) and the 13-inch Magic Keyboard is available for $329 (U.S.).
- The new Smart Folio for iPad Pro is available for $79 (U.S.) in black, white, and denim finishes for the new 11-inch iPad Pro and $99 (U.S.) for the new 13-inch iPad Pro.
- The new Smart Folio for iPad Air, available in charcoal gray, light violet, denim, and sage, is $79 (U.S.) for the new 11-inch iPad Air, and $99 (U.S.) for the new 13-inch iPad Air.
- Apple offers great ways to save on the latest iPad. Customers can trade in their current iPad and get credit toward a new one by visiting the Apple Store online, the Apple Store app, or an Apple Store location. To see what their device is worth and for terms and conditions, customers can visit apple.com/shop/trade-in.
- Customers in the U.S. who shop at Apple using Apple Card can pay monthly at 0 percent APR when they choose to check out with Apple Card Monthly Installments, and they’ll get 3 percent Daily Cash back — all upfront.
- iPad Pro models with 256GB or 512GB storage feature the Apple M4 chip with a 9‑core CPU. iPad Pro models with 1TB or 2TB storage feature the Apple M4 chip with a 10‑core CPU.
- Apple Card Monthly Installments (ACMI) is a 0 percent APR payment option that is only available if you select it at checkout in the U.S. for eligible products purchased at Apple Store locations, apple.com, the Apple Store app, or by calling 1-800-MY-APPLE, and is subject to credit approval and credit limit. See support.apple.com/kb/HT211204 for more information about eligible products. APR ranges may vary based on when you accepted an Apple Card. Cardholders who accept an Apple Card on and/or after February 1, 2024: Variable APRs for Apple Card, other than ACMI, range from 19.24 percent to 29.49 percent based on creditworthiness. Rates as of February 1, 2024. Existing cardholders: See your Customer Agreement for applicable rates and fee. If you buy an ACMI-eligible product by choosing to pay in full with Apple Card (instead of using ACMI), that purchase is subject to the Apple Card variable APR, not 0 percent APR. Taxes and shipping on ACMI purchases are subject to the variable APR, not 0 percent APR. When you buy an iPhone with ACMI, you’ll need to select AT&T, T-Mobile, or Verizon as your carrier when you check out. An iPhone purchased with ACMI is always unlocked, so you can switch carriers at any time. ACMI is not available for purchases made online at the following special stores: Apple Employee Purchase Plan; participating corporate Employee Purchase Programs; Apple at Work for small businesses; Government and Veterans and Military Purchase Programs; or on refurbished devices. The last month’s payment for each product will be the product’s purchase price, less all other payments at the monthly payment amount. ACMI financing is subject to change at any time for any reason, including but not limited to installment term lengths and eligible products. See support.apple.com/kb/HT211204 for information about upcoming changes to ACMI financing. See the Apple Card Customer Agreement for more information.
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Tara Courtney
Apple
Apple Media Helpline
